Privacy Policy Information

Privacy Policy Information for the BMW BERLIN-MARATHON Campaign by SCC EVENTS GmbH


With this notice we would like to inform you about the processing of your personal data by SCC EVENTS GmbH (hereinaf-ter also referred to as “SCC” or “we”) and the rights to which you are entitled under the data protection laws. For reasons of better readability, the simultaneous use of the language forms male, female and diverse (m/f/d) is waived. All references to persons apply equally to all genders.

1.) Responsible party for data processing and Data Protection Officer


SCC Events GmbH, Olympiapark Berlin, Hanns-Braun-Straße / Adlerplatz, 14053 Berlin
Managing Directors: Christian Jost, Jürgen Lock
Email: informationspflicht@scc-events.com
Telephone: 030 / 30 12 88 – 10
Fax: 030 / 30 12 88 - 20

The Data Protection Officer can be contacted by post at the above address with attention to “Data Protection Officer” or by e-mail: datenschutz@scc-events.com

2.) Purpose and legal basis for this data processing


Your personal data will be processed within the framework of your participation and the implementation of the campaign for the BMW BERLIN-MARATHON 2021 in accordance with the conditions of participation using the upload portal www.berlin42united.com. The legal basis for the processing of your personal data results from Art. 6, Para. 1 lit. b) DSGVO if you provide your data (surname, first name, email address, uploaded images and their metadata) via the upload portal in accordance with the Conditions of Participation from June 24, 2020 to September 15, 2020. The privacy policy of the upload portal is available at www.berlin42united.com/datenschutz.

Your data (surname, first name and e-mail address) will be processed for queries and/or further communication within the scope of the campaign. No further use of these data for other purposes outside the campaign is planned. The upload-ed images will be given unique identification marks for the purpose of allocation to the aforementioned data, so that the corresponding image file can be allocated in the event of queries from participants. The publication of personal data is limited to the uploaded images/image files in accordance with the Conditions of Partici-pation. Publication is for commercial and advertising purposes as part of the BMW BERLIN-MARATHON campaign on the social media platforms, on the websites and on various print products of SCC. Insofar as individual persons are depicted on the image files and can be clearly identified, the processing and publication of these special categories of personal data is based on Art. 6, Para. 1 lit. b) DSGVO in conjunction with Art. 9, Para. 2 lit. e) DSGVO. The participants have clearly made the data (in the form of the photo) public themselves by uploading it, tak-ing into account the conditions of participation in the BMW BERLIN-MARATHON campaign. The conditions of participation are available at: www.berlin42united.com

On the basis of legal obligations of SCC, the data of the participants are processed, which result from obligations under company regulations, privacy and data protection laws and civil law and may be subject to an obligation to retain data. On the basis of SCC’s legitimate interest, protocol and usage data of the participants will be processed which are neces-sary for the assertion of legal claims, for defense in the event of legal disputes, for reporting in the form of statistics to determine the advertising effectiveness of the campaign, for answering inquiries, for identifying the person making the inquiry and for ensuring IT security measures.

In accordance with Art. 21 para. 4 DSGVO, you can object to the processing of your personal data at any time. This applies in particular to these cases:

A) Right of objection in individual cases in accordance with Art. 21, Paragraph 1 DSGVO

You have the right to object at any time, for reasons arising from your particular situation, to the processing of per-sonal data concerning you, which is carried out on the basis of Art. 6, paragraph 1, lit. f) DSGVO (data processing based on a consideration of interests). If you lodge an objection, we will no longer process your personal data, unless we can prove compelling reasons for processing that are worthy of protection and outweigh your interests, rights and free-doms or that the processing serves to assert, exercise or defend legal claims.

B) Right to object to the processing of data for the purposes of direct advertising in accordance with Art. 21, Paragraph 2 DSGVO

If we process your personal data for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data for the purpose of such marketing. The processing of your data for this purpose is not intended by SCC as part of the BMW BERLIN-MARATHON campaign.


3.) Recipients of personal data


In order to fulfil our contractual services and legal obligations, your data is partly processed by external service provid-ers and partners.

Recipient Purpose of the Transfer
Lagardère PLUS GmbH Implementation of the campaign for the BMW BERLIN-MARATHON, op-eration and provision of the servers and the upload portal, processing of the images, design of the advertising materials
Website Host Hosting of the upload portal www.berlin42united.com
Printers Production of printed matter
Public website(s) and social media plat-forms of SCC, sponsors, service providers’ partners and the press Publication of contributions to the campaign

Once the uploaded images have been published on SCC’s websites and social media channels, the data can be accessed worldwide on the Internet. Further distribution or indexing by search engines or copies by third parties are possible. It cannot be excluded that these data may also be accessed from countries that do not have an adequate level of data pro-tection. The published pictures can therefore not be deleted afterwards without further ado.

The operators of the social media platforms are jointly or individually responsible and are listed below:

1: Twitter: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland
2: Facebook: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
3: Instagram: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
4: YouTube: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

It cannot be ruled out that the platform operators may use your profile and behavioral data to evaluate your habits, personal relationships, preferences, etc. SCC has no influence on the processing or disclosure of your data by the plat-form operators.
Information on data processing by the platform operators can be found under the following links:

1: Twitter: https://twitter.com/privacy
2: Facebook: https://www.facebook.com/privacy/explanation
3: Instagram: https://help.instagram.com/519522125107875
4: YouTube: https://www.youtube.com/intl/en/about/policies/#community-guidelines

4.) Transfer of data to a third country or an international organisation


When publishing personal data on websites or social media platforms, it cannot be ruled out that these may be accessed from countries that do not have an adequate level of data protection.

We have concluded processing contracts with our service providers that meet the requirements of the legal provisions of Article 28 DSGVO. These contain provisions for the use of additional contractors. In some cases, the service providers employ additional processors who process personal data in third countries (e.g. in the USA) in accordance with our regu-lations. The processing of personal data by the subcontractors is carried out in accordance with instructions and in com-pliance with the European data protection level and after agreement on appropriate technical and organisational measures. The legal requirements for the transfer of personal data to third countries are fully taken into account. An appropriate level of data protection is ensured by the “Privacy Shield” certification (for service providers in the USA) and additionally guaranteed by the conclusion of the EU standard contract clauses.

5.) Duration of data storage


All data provided by participants via the upload portal between June 24, 2020 and September 15, 2020 relate to the campaign for the BMW BERLIN-MARATHON 2021. Data of participants whose pictures are not part of the campaign will be deleted in December 2021.

Data of participants whose images become part of the campaign will not be deleted. Due to the application of the upload-ed images for media and commercial use according to the Conditions of Participation, a temporally unlimited storage for verification purposes is required by SCC. DThe images published on the Internet and on social media channels cannot be subsequently deleted without further ado. Statistical evaluations are stored permanently at SCC.

5.) Privacy and data protection rights for affected persons


All data subjects have the right of access in accordance with Art. 15 DSGVO, the right to have their data corrected in accordance with Art. 16 DSGVO, the right of deletion in accordance with Art. 17 DSGVO, the right to limit the processing of their data in accordance with Art. 18 DSGVO and the right to data transmission in accordance with Art. 20 DSGVO. In accordance with Article 21, Paragraph 1 DSGVO, data subjects also have the right to object at any time to the processing of personal data concerning them.

After publication of the pictures, the rights of the persons concerned can only be partially fulfilled by SCC.

After the publication of the uploaded images on the websites and social media channels of SCC, the data can be accessed worldwide on the Internet. Further distribution or indexing by search engines or copies by third parties are thereby pos-sible. It cannot be excluded that these data may also be accessed from countries that do not have an adequate level of data protection. The published pictures can therefore not be deleted afterwards without further ado.

Inquiries regarding the exercise of your rights as a data subject should be sent by post or email, stating your full name, to our data protection officers: SCC EVENTS GmbH, Data Protection Officer, Hanns-Braun-Strasse / Adlerplatz, 14053 Berlin or datenschutz@scc-events.com.

You have the option of contacting a supervisory authority to exercise your right of complaint.

6.) Voluntary provision of personal data

Participation in the campaign for the BMW BERLIN MARATHON 2021 is in principle voluntary and is neither contractually nor legally required. In the event of participation, the data required to carry out the campaign in accordance with the Conditions of Participation must be provided. Failure to provide the data will result in the person concerned not participat-ing in the campaign.

7.) Automated decision making, profiling


In principle, SCC does not use exclusively automated decision making in the sense of Art. 22 DSGVO to justify and imple-ment the competition.

“Profiling” is a form of automated processing of personal data which involves the assessment of personal aspects relating to a natural person, in particular for the purpose of analysing or predicting the performance of work, economic situation, health, personal preferences or interests, reliability or conduct, whereabouts or change of location of the data subject, where this produces legal effects concerning the data subject or significantly affects him in a similar manner. No profiling shall take place.